February 27, 2021

GKhair Professional Launches ‘JUVEXIN’ enriched HAIRCOLORS for the first time in India

Staff Reporter –

Kolkata: GKhair(www.Gkhair.com), the worldwide leader in professional Hair Taming, is one of the signature brands under Van Tibolli Beauty (VTB), the international developer and manufacturer of advanced hair products. Since founded, GKhair’s superior collection of Hair Taming products — fortified with

revolutionary patented ingredient, Juvexin, a proprietary blend of proteins has been distributed to over 5 million salons around the globe. Globally one of the fastest growing brands, GKhair launches its latest new path-breaking innovation ‘Juvexin Enriched Hair Colors, Argan& Acai Oil enriched lightening cream and powder, over an exclusive wine and cheese evening in Kolkata. Juvexin, a special blend of proteins and peptides, found exclusively in GKHair products worldwide, restores hair from inside out returning it to a more youthful state. Being a global pioneer in harnessing the beauty benefits of Juvexin, GKhairproductsdeliver its benefits to the hair in its natural state. Ms. Tricia Ostrom, world renowned professional hairstylist & Gkhair Global Ambassador, and Mr. Arpit Jain- Founder &Managing Director of Auraine BotanicalsPvt Ltd–exclusive partner for Gkhair in Asia, was present at the launch to unveil the products with a glitzy fashion parade in Kolkata. GKhair, known to be the leader in ‘the science of hair’, capitalizes heavily in research and

development to continually advance hair care technology to deliver contemporary and pioneering products. Unlike other Keratin based products in the markets, GKhair products contain natural patented keratin JUVEXIN and not hydrolyzed keratin.This latest hair care line works towards nurturing even the most damaged hair, revealing smooth, sleek results immediately, thus offering effective care to independently boost hair’s strength, give superior shine, increase softness and mend manageability. It also provides lasting color while protecting and strengthening the hair fiber. Speaking on the launch, Mr. Arpit Jain, Founder & MD, Auraine Botanicals Pvt. Ltd., says, “We would like to congratulate GKhair Founder Mr Van

Tibolli on the launch and are assured that this new portfolio of exciting vibrant & rich hair colors, will continue to strengthen the market share of Gkhair in India, and bring about new growth in the business.Indian Professional Hair Colormarket is a buoyant sector, which is growing at an annual rate of 20-25 percent annually. The total annual turnover is nearly INR 900 crores and in India weplan to capture 10 -12 percent of the market in the first year of launch itself by introducing keratin based hair colors in Indian market delivering unmatched shine, smoothness and repair to the hair. Gkhair products are already available at over 6000 premium & luxury salons across the country, and already enjoys 10 % market share in the organized professional hair care market of India, in just 5 years of its presence here. We are pleased to partner with a brand that has been the forerunner in numerous revolutions in the hair care segment across the globe.”

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