Staff Reporter – Kolkata, This festive season, Bingo! Tedhe Medhe brings in a flavorful spin to Bengal’s staple street food Jhalmuri through Bingo! Tedhe Medhe’s Pujo Tadka campaign/initiative for Durga Puja. With this initiative, the brand rings in the festivities early and enlivens the spirit of Kolkata with vibrant trams that serve Bingo! Tedhe Medhe chaat inspired by the popular street food of Kolkata – Jhalmuri.s
Enroute Gariahat to Esplanade, Nonapukur to Esplanade, Shyambazar to Esplanade and Shyambazar to BBD Bag, the tram commute just got more exciting with travelers being treated to Bingo! Tedhe Medhe’s delectable jhalmuri instead of a ticket to their destination. The brand created a live counter inside the tram which sold Bingo Tedhe Medhe Jhalmuri to the commuters. This new rendition of
Jhalmuri caught the attention of many renowned prime time radio jockeys of the city like Mirchi Ayantika of Radio Mirchi, RJ Nilanjan of Big FM, RJ Manali of Fever FM, RJ Arvind of Radio One and RJ Srijan of Friend’s FM as they unraveled the unique flavours of Bingo! Tedhe Medhe’s Jhalmuri. Bingo Tedhe Medhe had curated this experience to celebrate the festive spirit of Durga Puja with the city of Kolkata by revamping two trams with Bingo! Tedhe Medhe’s unique pink and yellow creatives for a fun commute across the city. The revamped trams by Bingo! Tedhe Medhe will be running across the city till 10th October 2019.