Staff Reporter –
Night binging on the Internet and OTT is on the rise, especially as people exercise flexible and remote working and spend more time consuming content. To cater to this demand, Vi has announced Unlimited high speed Night-time Data – without any restrictions, at no extra cost, for its prepaid customers from 12:00 am to 6:00 am on all Vi Unlimited Recharges of INR 249 and above. With mobile internet becoming the oxygen for people in the pandemic disrupted world, bonus unlimited high-speed night-time data will enable Vi customers to get a lot more out of life and their time. Vi prepaid customers can now unwind after a long day with unlimited infotainment, connect with loved ones over long video calls or schedule downloads without worrying about exhausting their daily data quota. Vi customers also enjoy Weekend Data Rollover benefits on all existing Unlimited daily data quota packs of INR 249 and above, allowing users to not only enjoy late night binging on the net, but also carry forward their un-utilized data from the daily quota during the week and use it during the weekend. Consumption patterns of consumer segments such as the Youth, indicate higher data consumption during night. With this industry-first proposition, offering dual benefit of Unlimited high speed Night-time Data and Weekend Data Rollover, Vi aims to provide more value to its Unlimited users. The new initiative is also aimed at increasing stickiness to the network and attracting new users to our network. The Unlimited high speed Night-time Data can be used by Vi customers to browse and download a variety of content from various OTT applications, as well as Vi Movies and TV App – a one-stop entertainment destination to enjoy live TV Shows, latest movies and original content. Downloaded by more than 10 Million+ Vi subscribers it gives access to over 9500+ movies, in 13 different languages, 400+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres. As per a recent report by Ookla, Vi GIGAnet was the fastest 4G network pan-India in Oct to Dec ’20.