October 6, 2022

Star Cement’s “Kismat Ki Bori” initiative

Staff Reporter –

Star Cement’s initiative, “Kismat Ki Bori”, the biggest consumer connect initiative by any cement company in recent years,  continues to open up bags of fortune for all cement consumers across the West Bengal and Bihar markets. This unique consumer connect initiative that has provided an opportunity to mint fortunes by availing cash coupons inside cement bags has become immensely popular across the eastern region of India.

Since the time of launch of this consumer initiative “Kismat ki Bori”, several consumers have already won various fabulous cash prizes worth Rupees Ten to Rupees One Lac. Besides these cash denominations, thousands of other customers have also won numerous other exciting prizes. The initiative has succeeded in bringing smiles and prosperity in the lives of a large number of customers as they have not just won cash prizes but have also realized that Star Cement, the most premium cement brand of the region have brought in good luck and fortune to their lives.

Among the various lucky winners, recently Mr. Prasenjit Barman of Coochbehar from the dealer Nirman Udyog and sub-dealer Maa Durga Enterprise (Ghoksadanga), Mr. Ashok Krishna Kujur of Dakhin Dinajpur from the dealer Laxmi Narayan Enterprise and another lucky customer from Uttar Dinajpur  have won cash prizes of Rupees One Lakh each. While, Mr. Belal Hossain of Coochbehar from the dealer Dey Agency and sub-dealer Jay Guru Enterprise (Khapaidanga), Mr Hasnat Sheikh of Raghunathganj from the dealer M/S Subodh Kumar Das and sub-dealer Hazi Hardware,  Mr.  Bikram Roy of Cossimbazar from the dealer Shilpi Builders and sub-dealer Sova Hardware, Ms. Nishi Barman of Coochbehar from the dealer Gayatri Construction and sub-dealer Rekha Hardware & Fancy Dress House and Mr Tanvir of Sikkim from the dealer Sikkim Hardware Stores have all won cash prizes of Rupees Fifty Thousand each. Apart from the denominations of Rupees One Lakh and Rs Fifty Thousand, Mr. Sailendra Roy of Darjelling from the dealer Priyanka Cement Sales Agency, Mr. Mithun Das of Jalpaiguri from the dealer Mahesh Maheshwari and sub-dealer Majumder Hardware and Mr. Shymal Roy of Jalpaiguri from the dealer Ganeshlal Pawan Kumnar and sub-dealer Sudhir Sil have all managed to win cash prizes worth Rupees Twenty Five Thousand. Also, the winners of Rupees 10 Thousand cash prize from the ongoing consumer scheme were Mr. Subhajit Biswas of Malda from the dealer Murari Mohan Retail and sub-dealer Madal Hardwares & Builders, Mr. Jabbarul Mondal of Cossimbazar from the dealer Steel Point and sub-dealer P S Hardware and Mr Prem Chand Singhal from Kishanganj from the dealer Sobha Iron & Steel and sub-dealer Jajodia Store.

Commenting on this initiative, Shri Sanjay Kumar Gupta, CEO, SCL said, “We believe that the true ambassadors of Star Cement are our delighted customers and this initiative is an effort to reward our valued customers. What makes it special is the immense response it has generated across the region.”

“We are thankful to all our associates for having made “Kismat Ki Bori” a success and our heartiest congratulations to all the lucky winners,” he commented further.

“We are very proud of the strong relationships we have developed with customers across the region over the years. This “Kismat ki Bori” campaign is dedicated to all those valued customers who have made Star Cement the leader in these regions. We are looking forward to bringing more pleasant surprises for our valued and loyal customers in the coming days,” Shri Gupta added.

The campaign that started in the month of October in various locations of West Bengal and Bihar offered cash coupons from Rupees Ten Thousand to Rupees One lakh. The initiative has enabled every customer of Star Cement to win cash prizes and carry home good luck and fortune along with it.

Star Cement Ltd. (SCL) is one of the leading cement players in the east India cement market. The company is producing more than 5.7 million tons of cement a year and has increased its market share in North-Eastern market despite stiff competition. Company’s flagship brand Star Cement is the largest and one of the most trusted brands in North-East India. The brand has also established a strong footprint in new markets like West Bengal and Bihar in a very short time.

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